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Viewpoint: Why malnutrition matters more... High-Veg Diet 'wards off cancer' more... Vitamin pills won't make you live longer more...

What
are we Lacking?
Did you know that many of us don’t eat enough? At least not enough of the right things. Our bodies are made up of 70 trillion cells and every second we replace 80 million of them. It is therefore important to have a permanent and complete supply of all components in the diet necessary for the cells to function and rebuild. If anything is missing the effect is a stress on the body which can manifest itself over time as illness, disease or premature ageing. Besides carbohydrates and proteins – which most of us eat in abundance, our cells need micronutrients such as vitamins, minerals, trace elements and phytamins. However it is these vital components that we no longer obtain in sufficient quantities from our daily diets. They are mainly found in fruits and vegetables but these have become less nutritious than we think: A study carried out in 2000 compared the nutrient content with values from 60 years ago:
Reduced Nutrient Content of Fruits & Vegetables

Several comparative studies have shown that today’s fruit and vegetables often provide a reduced nutrient content compared to earlier times (see graph). One of the primary reasons is that they are harvested while still unripe. Problems also arise from washed out soils, pesticides, artificial fertilisers and long transport journeys followed by gas storage for up to several years.
Phytamins
These have become the focus of the latest scientific research and it has been found that they have a host of beneficial effects on our health and well-being. It is estimated that up to 60,000 of these phytamins exist in fruit and vegetables. Only with the whole complex of phytamins can our body recognise and use vitamins and minerals, which is the reason why vitamin tablets cannot have the same effect as fruit and vegetables themselves. But only fully ripened fruit and vegetables contain the complete range of these important bioactive compounds.
5-a-Day
The World Health Organisation (WHO) recognises the need for a diet containing plenty of fruits and vegetables. The British Dietetic Association (BDA), along with numerous international institutions, recommends a daily intake of 5 portions of fruit and vegetables (a handful each time) following the traffic light colours of red, yellow and green, to satisfy the body’s demand for nutrients. However it is not always easy to follow this regimen and more and more dieticians recommend daily dietary supplements.
Free Radicals
Also called oxidants these are highly reactive molecules produced in the body. They attack cells when levels are in excess – one major cause of ageing. Through smog, stress, pesticides, tobacco, sports and UV rays free radicals are produced in excess. Antioxidants in fruit and vegetables are natural free radical scavengers which neutralise their effect. Cellagon aurum was developed to provide the body with liquid portions of natures best fruits and vegetables that contain countless essential nutrients. It is a bioactive compound concentrate, based on over 40 fully-ripened types of organic fruit, vegetables and herbs. It has a carefully balanced formula and is a special choice of ingredients, each of which selected for their positive influence on health and well-being.
Important for all of us…
…is to have a regular and lifelong supply of the complete range of nutrients. But few people eat enough fruit and vegetables. With all the demands made by a busy life style we rarely find the time to supply our bodies with all the important nutrients on a daily basis. A glass of Cellagon aurum however is prepared quickly, enabling you to drink valuable nutrients every day in a biologically balanced form.
What is Cellagon aurum?
When it comes to performance…
…the
active body clearly needs larger amounts of nutrients.
Stress and sports require extra intake of vitamins, minerals and phytamins.
Sportsmen are especially aware of the importance of an optimum diet. The correct
and balanced supply of these vital components is a pre-requisite for sporting
success. Ask any Olympic medal winner, world champion of other sports leader.
Among these are many who wouldn’t want to do without Cellagon aurum.
The hectic and stressful nature of our professional and private lives is often
quoted as the reason why we miss the opportunities to eat properly to maintain
our health and vitality.
Why take Cellagon aurum?
Vitamin pills- useful or useless?
By virtue of several studies we now know that vitamin pills do not necessarily bring about or maintain the desired improvements in health. They hardly represent the full and complete range of nutrients in fruit and vegetables. To sustain it’s vitality, the complex body needs a mixture of countless nutrients found in its natural form and not just a few of them.

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